BAFTA, like most organisations, is looking to reduce its impact on the environment. As a leading arts charity supporting and celebrating talent in the Film, Games and Television industries, this presents an interesting challenge, particularly when it comes to the EE BAFTA Film awards which are a global showcase of film talent.
Traditionally the nominees attending are hoping to win a coveted BAFTA award as well as walk away with a few treats, courtesy of the charity’s partners. These goodies include gifts and experiences from some of the best know premium brands including drinks, hotels and luxury goods.
In 2020 BAFTA set themselves an ambitious target of a net-zero awards event and worked with Green Gift Cards as a credible alternative to the physical goodies in the traditional gift bag. Delighted with the opportunity and the potential to help reduce BAFTA's environmental impact, we supplied them with a range of environmentally friendly gift cards - one for each of the partner brands who contributed high-value gifts for the stars. Our role in the process and the move towards experiential gifting generated interest and recognition predominantly from within the gift card industry and also via our paperboard partners, Holmen Iggesund.
The following year COVID restrictions meant the BAFTA awards were virtual but 2022 brought back the star-studded event to London, and onto our screens globally.
For the 2022 EE BAFTAS, Green Gift Cards is once again delighted to support the initiative. With the support of Holmen Iggesund, we have gifted the cards for this year’s awards and, once again, produced a range of beautiful environmentally-friendly cards featuring the partner brands including Champagne Taittinger, GROUNDTRUTH, Lancôme, S.Pellegrino, The Savoy, Villa Maria and Woodford Reserve. The Green Gift Cards are printed black and feature both gold and white foil from our zero2landfill partner FoilCo.
The gift cards were presented to each nominee in a bespoke high-end cross-body phone bag, designed and developed by Official Gifting Partners GROUNDTRUTH. Each bag is made from 11 recycled plastic bottles featuring captured CO2 enhanced ink. The bag and cards together offer a significantly more earth-friendly and experiential gift set compared to the previous, physical gift solution.
It was a bold and innovative change by BAFTA in 2020, going against the grain of traditional awards ceremonies and their goodie bags. It paid off. The 2020 BAFTA Film Awards were the first to be carbon neutral.
Fast forward to 2022 and, as our global impact on the planet is justifiably receiving more press coverage, we are thinking more seriously about our choices. The 2022 EE BAFTA Film Awards were once again raising the bar in terms of the arts industry's approach to carbon neutrality.
Green Gift Cards, a Livewire brand, is delighted to have been a part of this presitgious event, supplying our Gift Cards produced, as always, on 790mic Invercote from Holmen Iggesund.
We are delighted to have been featured in a short film produced for BAFTA that explains the approach to producing the GROUNDTRUTH carbon zero cross-body bag and our best in class Green Gift Cards. You can see this film here.