Paperboard vs Plastic Cards: Debunking Common Myths

6 Nov 2025 • 3 minute read

In the world of physical gift cards, a shift is happening. Many brands are moving away from traditional plastic PVC (polyvinyl chloride) cards to environmentally friendly alternatives. Despite this positive change, there are still some lingering myths surrounding paperboard gift cards that must be addressed. 

In this article, we will highlight and address the most common myths we hear and outline why sustainability shouldn’t be considered a compromise on quality, cost or functionality.

Myth 1: Plastic and paperboard gift cards have a similar environmental impact

Some critics assume eco-friendly solutions just shift the burden elsewhere. While any and all manufacturing uses resources, our plastic-free cards drastically reduce the environmental impact of this product compared to PVC-based cards.

Green Gift Cards, made from FSC fibre-based Invercote, are independently certified by Carbon Quota. This logs the CO2 impact from seed to end-of-life. Plastic PVC cards are known to produce 46.97gCO2e per card, whereas Green Gift Cards are verified at 4.28gCO2e. That’s a huge 91% reduction. Furthermore, 3 trees are planted for each one harvested per year, by our paper partner Holmen Iggesund.

Myth 2: Plastic cards are as easily disposed of as eco-friendly alternatives

The reality is: paperboard is the clear winner. Disposal isn't just about throwing something away, it’s what follows afterwards that counts. Plastic PVC cards take 400-500 years to decompose, whereas Green Gift Cards are biodegradable, compostable and recyclable. Furthermore, plastic cards are rarely recycled due to the  lack of credible take back schemes and infrastructure. As a result, millions of plastic gift cards are disposed of via landfill or incineration each year, contributing to the release of poisonous toxins. 

Whereas Green Gift Cards' paperboard cards can integrate into standard household anad commercial recycling. This flexibility provides real-world sustainability through genuinely environmentally friendly end-of-life solutions. 

Myth 3: Eco-friendly cards are more expensive

Many businesses assume that choosing an eco-friendly option will come at a premium price. However, the opposite is true for our plastic-free cards. Green Gift Cards are often up to 40% cheaper than traditional plastic PVC cards. Coupled with our highly efficient digital print production process and smart material sourcing, Green Gift Cards provides cost-efficient solutions without compromising on quality. Sustainability here is a strategic advantage, not an additional cost burden to your business.

Myth 4: Plastic-free gift cards take longer to produce

A common misconception is that choosing sustainable options means accepting longer production schedules. In practice, paperboard gift cards typically offer quicker turnaround times compared to traditional PVC plastic. 

Plastic cards often take 3-8 weeks, whereas paperboard cards can have a turnaround time of less than three weeks, saving you time and money, all while reducing carbon emissions.

Myth 5: Paperboard cards aren’t durable enough for everyday use

Perhaps the most consistent concern businesses have regarding paperboard cards is whether they can withstand the rigours of daily use. Although our sustainable cards often have a lower price point than plastic cards, they are high quality. Made from FSC certified fibres with unique layering, they are extremely durable. Our plastic-free gift cards have been rigorously tested with 400 mag stripe swipes, producing impressive results.

Why Green Gift Cards lead the way in sustainable cards

Green Gift Cards have been operating and innovating in the card market since 2006 and are widely considered a leading force in tackling the plastic waste problem in the gift card industry. Our expertise originates from years of innovation and experience challenging the industry standard.

Making the Switch

The evidence is clear, paperboard cards outperform plastic alternatives in many aspects. With 91% lower CO2 emissions per card, up to 40% cheaper than plastic, and environmentally friendly production, paperboard represents genuine sustainable innovation that doesn't compromise. 

With over 300 million tonnes of plastic waste being generated annually, it’s time to switch to a smart and sustainable alternative that not only helps the planet but also strengthens your brand in the process. The transition from plastic to paperboard cards demonstrate environmental commitment whilst providing financial benefits that impact your bottom line. In an era where sustainability and business success have become increasingly connected, can you afford not to switch?

Ready to discover the benefits of plastic-free gift cards? ​​​​​​

Contact us today to make an inquiry and transition to a truly sustainable gift card solution that your customers will appreciate.