4 Sep 2019 • 5 minute read
If you still have doubts about how effective the switch to paperboard cards could be, then by dispelling the following myths we’ll surely convince you...
Myth... paperboard is not durable enough for gift cards.
Fact
There are millions of paperboard gift cards already in the market today with no known consumer complaints of product failure. Apple, one of the most consumer focussed companies in the world, is one of the world’s largest distributors of paperboard gift cards and has been now for a number of years.
Myth... paperboard is not as cheap to produce and print.
Fact
The price per card is comparable to PVC and plastic and in most cases cheaper, although price can fluctuate based on many factors, mainly volumes. Simply talk to the few printers who have the experience, equipment and can print on appropriate quality paperboard such as Thames Technology. Additionally, obtain comparative quotes from similarly experienced printers.
Myth... no brands have chosen to switch to paperboard for their programme.
Fact
That is simply not the case at all. In 2019 the following brands (plus many others) have paperboard cards in the market place.
Myth... consumers don’t care what material their card is printed on.
Fact
There are two possible responces to this myth. The first is that consumers tend to focus on purchasing a brand, a value and an experience and the material itself doesn’t affect their decision therefore they will happily purchase a paperboard card.
Secondly, more consumers are demanding green alternatives so if they are presented with a green option, they will likely opt for that over non-environmentally friendly options. Figures backing this point up show that demand for green packaging has risen 5.41% annually since 2015 and this is set to increase significantly going forward as the media continue to inform and influence consumers.
Can your organisation afford to be the last one still issuing plastic cards?
Don’t wait, don’t be last switch today.
Greener
Compostable and recyclable
Cheaper
Save up to 40% compared to plastic
Quicker
Turnaround average 20 working days
Introducing our range of plastic-free cards
Since 2006 we have been innovating and disrupting in the card market to develop what is a leading range of environmentally-friendly card solutions. So what sets us apart?
Well that’s the thing, there’s a number of reasons why Green Gift Cards are renowned in the world of card production. It is the material we use for our cards and the certification that the cards come with. It is also the compelling environmental story (we urge you to watch the video) that is behind all of our cards and the fact that, once finished with, our cards are compostable and can be recycled in normal household waste streams. Oh and we’ll say it again – being environmentally-friendly doesn’t mean they are more expensive. In fact they offer great value compared to plastic cards.
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If you would like to talk to us about your next card order or would like to know more about what makes our products so unique, call us on 01794 725 454 or request a call back.
White paper
Read our latest white paper to find out one simple change organisations can implement today to help tackle the issue of single and limited use plastic.
Request a sample pack
If you would like to actually feel and see the quality of our Green Gift Card, we will happily send you some samples.
Partners
We work closely with some of the biggest and best in their field to bring you market leading environmental solutions for your cards. Learn more about our partners.
