If you still have doubts about how effective the switch to paperboard cards could be, then by dispelling the following myths we’ll surely convince you...
Myth... paperboard is not durable enough for gift cards.
There are millions of paperboard gift cards already in the market today with no known consumer complaints of product failure. Apple, one of the most consumer focussed companies in the world, is one of the world’s largest distributors of paperboard gift cards and has been now for a number of years.
Myth... paperboard is not as cheap to produce and print.
The price per card is comparable to PVC and plastic and in most cases cheaper, although price can fluctuate based on many factors, mainly volumes. Simply talk to the few printers who have the experience, equipment and can print on appropriate quality paperboard such as Thames Technology. Additionally, obtain comparative quotes from similarly experienced printers.
Myth... no brands have chosen to switch to paperboard for their programme.
That is simply not the case at all. In 2019 the following brands (plus many others) have paperboard cards in the market place.
Myth... consumers don’t care what material their card is printed on.
There are two possible responces to this myth. The first is that consumers tend to focus on purchasing a brand, a value and an experience and the material itself doesn’t affect their decision therefore they will happily purchase a paperboard card.
Secondly, more consumers are demanding green alternatives so if they are presented with a green option, they will likely opt for that over non-environmentally friendly options. Figures backing this point up show that demand for green packaging has risen 5.41% annually since 2015 and this is set to increase significantly going forward as the media continue to inform and influence consumers.
Can your organisation afford to be the last one still issuing plastic cards?
Don’t wait, don’t be last switch today.