24 Feb 2023 • 2 minute read
In a UK first, we are proud to share details of Health & Her’s menopause specialist GP consultation voucher pack.
Health & Her is the UK’s No1 perimenopause brand[1], that has created a female health ecosystem to empower women at every stage of perimenopause and menopause. Their latest project is a voucher pack that provides women access to a menopause specialist GP consultation.
Each voucher pack offers a 35-minute consultancy for £135 RRP. There are no hidden costs or additional changes.
Why is this product so important? In recent years there has been a change in attitude regarding perimenopause and menopause. Increasingly, women no longer feel like they have to suffer in silence or be treated as ‘making a fuss’ or, worse, hysterical when trying to deal with the life-affecting symptoms of menopause.
Launched in 2019, Health & Her co-founder Kate Bache wanted the brand to make perimenopause, menopause, and post-menopause care accessible and affordable for every woman across the UK.
Historically access to effective (or any) menopause care from a GP has been hit and miss. The head of the Health and Her clinic, Dawn Jones, explains the voucher pack's benefits, “By bringing this voucher pack to the high street women can understand exactly what they are getting just as if they were buying a product, and see a specialist at an affordable price at a time that suits them. They can be confident in what they are buying and what to expect from our clinic service.
“The journey through menopause does not have to be a lonely one. Every day women tell us how beneficial they find the consultations as it allows them to say exactly how they are feeling and get personalised expert advice.”
Working with Mother Nature
When it comes to Mother Nature working in sync across a brand, Health & Her knew that its overall product had to reflect its ethos, including being environmentally friendly.
After all, product packaging is designed to grab your attention and set your expectations of what’s inside. Health & Her are no different. Their mission is simple – to revolutionise the way women access the best health advice and support. Revolution does not have to come at the price of the environment. In fact, it can work with it.
Health & Her set Green Gift Card the challenge of creating a premium, luxurious feeling shelf ready retail pack for their voucher pack that had a strong shelf presence and was environmentally friendly.
We wanted to match the premium quality of Health & Her’s products and services. Purchasing the voucher pack gives the user access to a GP consultant. However, what they are physically holding in their hands is a gift card made from 100% plastic-free paperboard.
We developed cutting-edge retail packaging made in two parts from Invercote and Incada paperboard. The voucher pack and gift card are biodegradable, recyclable and have a premium feel that invokes a similar experience of opening an Apple product box for the first time.
Sustainable Teamwork
Made by Holmen Iggesund, Invercote and Incada paperboard is created at their carbon-negative mills in the UK and Sweden.
Built in three parts, Health and Her’s retail packaging is made with an internal corrugated paperboard to give the packaging a robust internal structure. This strength continues in the cross-sectioned structure in the internal void behind the gift card.
The outer layer is made from Incada paper over an inner paperboard layer. Ultimately, this gives the packaging a smooth, seamless finish as if carved from one piece of cardboard. To complete the premium finish, the packaging is coated in Cellulose laminate*. Cellulose is a clear compostable laminate made from wood that gives the packaging an attractive soft satin matt finish.
All Health & Her packaging is hand-finished for that extra touch. You can meet the Green Gift Card team and see the Health & Her product in real-life at the upcoming GCVA Conference in London on 1st and 2nd March 2023.
Are you looking for premium, eco-friendly packaging or gift cards, let’s chat.
[1] IRI, Women’s Health category, Value Sales, 52w/e 03rd Dec 2023, Total Market
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