If you’re reading this blog, you probably already know about Green Gift Cards. You might be familiar with what we do and our work in supporting retailers provide gift cards which are environmentally friendly and support their sustainability goals.
You may also already be using environmentally friendly gift cards in your business. But why stop at gift cards?
Think beyond Green Gift Cards
We wanted to take the concept of paperboard cards further. What was stopping these robust, sustainable alternatives to plastic from being used beyond the gift card market?
Why couldn’t they be used for loyalty or membership cards, or even event passes or access and ID cards?
The short answer is nothing. These 100% plastic-free recyclable cards could indeed be used beyond the gift card sector. What needed more investigation were the printing and customisation options to ensure the cards met the needs of today’s card users. Plus we wanted to be sure the cards were robust enough to be used on a regular basis.
Do we really use cards that much?
There are billions of plastic cards in use globally. Think about what you have in your wallet or use daily. Even with the shift to using apps, plastic cards are still widely used every day as loyalty cards, membership cards, access cards and ID cards.
Swiping your card to gain access to an office or gym, tapping a card to get points at your favourite coffee shop, and holding a card against a contactless keypad to gain entry to a hotel room or restricted area. All of these are examples of the many everyday uses we have for consumable cards.
Plastic cards and end-of-life
What happens to these consumable cards at their end-of-life? Hotel key cards get lost, staff access cards become void as people change jobs, and loyalty schemes and gift cards can expire. What happens to these plastic cards?
Most of them end up in landfill sites and, as you are probably all too aware, plastic does not break down. Its longevity was one thing that was applauded when plastic became mainstream. Hooray – we’ve found a product that lasts forever! There was little thought given to the environment and how sustainable this approach was.
You only have to type plastic waste or plastic recycling into your search engine to find some of the startling, and depressing, statistics on the subject. For example, most UK households throw away at least 40kg of plastic each year. We only recycle around 45% of this (*stats from Recycling Bins).
We are delighted to officially launch a truly green alternative to plastic cards.
We have spent nearly 2 years working with partner companies who share our mission of trying to rid the world of unnecessary plastic. This has included research and trials to ensure our paperboard cards are compatible with existing tech and desktop dye sublimation printers and RFID technology.
We tried other types of material for our cards including bioplastics, chalk and wood but they all came up short. The premium quality paperboard from our paper partner’s mill in Sweden stood up to the job.
Paper producer Holmen Iggesund rank in the top 1% of sustainable companies in the world. They operate a zero to landfill policy and always plant more trees than they harvest. Plus, the mill runs on biomass energy rather than fossil fuels.
All of this contributes to enviricard and our sister brand Green Gift Card being the first card producer in the world awarded the Plastic Free Accreditation Mark.
Visit the enviricard shop
The enviricard shop is now open. The cards are ideal for short runs and small quantities, making a green option more affordable and accessible for smaller businesses. Whether you’re a school, coffee shop or museum or a bigger business like a council, hospital trust or conference organiser we have a solution that works.
Ultimately businesses can choose to shift from plastic cards to a paperboard solution, opting for plain white cards, cards with base printing or fully customised printed cards. All can be supplied with or without smart tech included.
If you are new to using a card programme, the enviricard team can provide consultation and advice on how to get started. For more details or to order your base cards directly visit www.enviricard.com